How to Introduce Your New Business to the Public

The first step to introducing your business to the public is the ability to be able to introduce yourself and your business within 30 to 60 seconds or less, in one or two sentences, in a very concise way.That is to say,you need to have a very efficient elevator pitch in a flash, at a moment's notice.

An elevator pitch is a short powerful presentation that introduces both you and your business, its vision and mission thus creating lasting impression on your listener. This focuses on what you provide  and can be delivered within 30 to 60 seconds or less, even in an elevator, hence the name, Elevator Pitch.

You have to always bear the fact that in mind, your clients main  concern is , " what benefit will i receive when i buy your product or services?" So when you prepare you elevator pitch always make sure that your audience needs to answer  this question: "What is in it for me?" Also note that people are more interested on how you can help them compared with what you do or how they can help you.

The following are the steps you need to follow

1. Title

You should consider creating a title that summarizes your business idea or purpose.This title ideally should not be more than ten words.

2. Introduction

Your business should be introduced with a general description of your product or services. Highlight where you are located and what you are offering

3. Who do you plan to serve?

Discuss the people who you plan to serve with your new company. Who is the target market and why did you choose to servs this market? Make sure that anyone who reads this introduction to your company will clearly understand the purpose of your company.

4. Who is the Owner of the Company?

identify the owner of the company and give some background information regarding how you came to start this new business. If there is an interesting story, add that to the release.

5. What is your contact information

Include contact information for someone at your business who will act as a PRO a Public Relations Officer  for the company including  name, phone number and email address.

This persons will handle calls and emails from the media and the general public regarding your business